According to Nielson, for the week ending August 27, 2006. Yahoo! was the number 1 Online Broadcast Media Destination with an active reach of 3.36% and a unique audience of 4.4 Million.

Networks like the BBC, NBC and CBS were ranked 3rd, 4th and 8th resepctively.

Clearly the ongoing courtship of Online Entertainment and Traditional Broadcast is on the ascent at a rate comparable to a rocket. In July, according to Nielson, a unique audience of nearly 58 million make up the 25-54 demographic, nearly even amongst men and woman. July was nearly two months ago and YouTube is not even mentioned in the report. I have to believe the August and September figures will be even more impressive, if not staggering.

In my view, Broadband, Podcasting and Video Share gives us all the ability to be part of a great media revolution that few could have predicted, Although I notice lots of folks taking credit. The convergance of Online Broadcast Media with the Baby Boomer retirement wave about to hit, creates an opportunity for online marketers unlike any before (Well maybe its kind of like 7 or 8 years ago when internet traffic was doubling at a rate faster than any other media before it) Millions of new and first time users to the web, forced to get online to view pictures of the Grandchildren or recent wedding, all exposed to ads and messaging for the first time. New customers to build loyalty and community with. New online brands will be born in the next 2-5 years that will dwarf many of the more popular ones today. Its a good time to be working in this online advertising/marketing industry and a great time to be involved with Podcasting and Video Share. Yeah, my secret ambition is to win the first Oscar or Emmy for Podcasting, who knows, This "statue" category may not be too far away. What do you think?