Podcast and Video Services

In a recent stude by AccuStream, User Generated Content continues to grow.

 

The report says that in the entire market segment, there were a total of 1.68 million non exclusive videos added to UGV libraries in 2007 (net of removed, retired videos) that generated views and became part of library rotation and were accessible to users, averaging 9,538 views. Almost 20% of total views generated in 2007 were delivered by videos published in 2006 or before. Yahoo Video was one of the exceptions, opting to focus almost exclusively on videos published in 2007.

Top line report findings and analysis:

(All data presented, analyzed, summarized and forecast in this research report is based on video views that are non duplicated, and double counting minimized)

    * There were a total of 22.4 billion views of User Generated Content (UGV) in 2007, including professional, semi-professional and partner channel video views on UGV sites
    * The market grew by an estimated 70% in 2007, up from a total 13.2 billion views generated in 2006
    * The market is forecast to grow at 52% in 2008, and reach 34 billion views, as indicated by straight line linear regression analysis of current market data
    * The UGV video segment is made up of several top tier brands which capture large chunks of viewing share, particularly YouTube and MySpace, as well as many second and third tier sites that contribute significantly to overall market
    * It's estimated YouTube added 831,147 videos to its library in 2007 (net of all video retired or removals)
    * An analysis of selected group of UGV sites reveals average views per video of 10,695
 

Parmamagoo Media is ahead of th curve having launched a User Generated library in 2006 with new mciro site being developed on a regular basis to meet client needs. 

Podcast and Travel Videos are a necessity in todays User Dominated travel space. Let us show you how to produce the right show to showcase your brand. 

"Video provides that extra level of experience on a website that helps build an emotional connection to the visitor by delivering the full impact of a hotel’s, resort or destination’s unique blend of sights and sounds that conveys the feel that is a brand’s hallmark. And web videos are now supported by Online Travel Agency websites as well as the websites of hotel, resort, destination or transportation properties. Add that to the increasing amount of consumer-to-consumer and social media in the industry with customers sharing peer-to-peer reviews, assessments, images and stories about their travel experiences and you have a situation tailor-made for the full array of media. “I do think the whole video experience is going to be more and more of a requirement online because people are willing to buy more and more online, but they want to understand, get a better feel of exactly what it is they are buying,” said Susan Kidwell of online ad agency AvenueA/Razorfish

"Find the compelling story or stories in a brand and you have the targeted messaging you require for different media formats, platforms and audiences. Good advance planning will assure that varying messages to different audiences reinforce each other. With the web’s built-in interactivity, video on the Internet is where the competencies and creativity of advertising, marketing and PR intersect the best.”

The Hospitality Sales & Marketing Association International reported on Sept 4, 2007 that a recent Travel Industry Association/Ypartnership TravelHorizons study found that two-thirds of online adult leisure travelers consume online video and audio clips.

Hotelmarketing.com reports in its Oct. 2, 2007 issue that a nationwide survey by Taylor Nelson Sofres (TNS) for Google and AOL found that more than ¾ of respondents said online video was as good as television for learning about advertisers, with more than 6 in 10 respondents saying they had taken some action after watching an online video ad.

Parmamagoo Media is pleased to offer a full suite of Podcast and Travel Video Solutions for any budget.

From blogs to podcasts, and RSS feeds to text messaging, online communities enable marketers to have a direct connection with highly targeted individuals. Understanding this niche aspect and communicating with users in a way that is non-disruptive is vital.

This shift is also enabling a new class of autonomous news makers and brand ambassadors to emerge, many wielding the word-of-mouth influence and reach of traditional media, but to smaller and more qualitative audiences.

This transformation of the media landscape creates both opportunities and challenges for marketers. It takes exactness to successfully navigate and execute social media programs* and Parmamagoo Media is the company to help you execute this plan.

Blogs, Social Networks and User Forums have changed the way Travel and all other products are bought and sold around the world. People want to hear straight from other people, ideally with similar interests and preferences.

Travel is a huge topic of discussion and the consumers appetite for timely and relative information is enormous. Click here to see how we can fulfill your needs for a User generated Content platform of your own

We find the compelling stories and produce shows which help the consume immerse themselves in your destination. It helps to build a virtual affinity.

Walking Tours, Entertainment, Current Events, Shopping, Local Cultures, Past Visitor Stories- All information the traveler is interested in, delivered to their computer or mp3 player, as often as you have something new to say.

This can be a powerful tool with the proper Format, Planning and Content for Lead Generation.

We offer all services associated with effective Podcasting. We can even re engineer existing DVD's and Media into a web friendly format as we have done with the Fiji Visitors Bureau .

Full Creative Design to Editing, Encoding and Mastering for Search and Syndication optimization. We will make it easy to find your Podcast.

Contact us at podcasting@parmamagoo.com or dial us directly at 845-735-2668

if your not sure if pro or user submitted is right for you, click here for more information