The more Podcasts we produce and Master, and ReMaster- the higher our confidence level in their use as an effective ad tool. We have been testing and retesting for 3 months now and yielding great results with the search engines, almost instantaneously.

We are not experiencing the same difficulty's that rich internet applications or RIA's are currently facing. Search engines see those sites as shallow, yet these same sites provide a treasure trove of content and functionality to their users. Its a real dilemma.

It will also prove to be a very lucrative dilemma for the search engines as publishers  will have to continue to compete in order to be found. Remember when all you had to do was look it up in the phone book, or list your business in the phone book to be found?

With podcasting, your sites content remains fresh and unique and with well positioned product placement opportunity's, an advertiser can reach their target audience, in the fashion the consumer likes most.