Podcasting is a tool that will help to foster a new level of online community and effective communication with your target audience. It allows us to speak directly to the consumer, when they are ready to listen. I predict having a podcast subscriber will become more valuable than an email address, in the very near future. And much like a Tivo Season Pass, it is easy to continuously reach your target audience once they subscribe, because they subscribe for your regularly scheduled updates. However, what makes a Podcast unique is the assumed objectiveness and non-commercial aspects of it. What would you rather listen to- Unbiased opinions and reviews on Travel and Auto's or Ford's review of its own fleet? Keeping it real is the key to Pod success. What does Podcasting mean to you?