Parmamagoo Media Services
Podcasting is not that kind of RIA
Submitted by George on Thu, 2006-12-21 23:23.The more Podcasts we produce and Master, and ReMaster- the higher our confidence level in their use as an effective ad tool. We have been testing and retesting for 3 months now and yielding great results with the search engines, almost instantaneously.
We are not experiencing the same difficulty's that rich internet applications or RIA's are currently facing. Search engines see those sites as shallow, yet these same sites provide a treasure trove of content and functionality to their users. Its a real dilemma.
It will also prove to be a very lucrative dilemma for the search engines as publishers will have to continue to compete in order to be found. Remember when all you had to do was look it up in the phone book, or list your business in the phone book to be found?
Test WYSIWYG Story
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Our Market
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Podcast and Video Services
In a recent stude by AccuStream, User Generated Content continues to grow.
The report says that in the entire market segment, there were a total of 1.68 million non exclusive videos added to UGV libraries in 2007 (net of removed, retired videos) that generated views and became part of library rotation and were accessible to users, averaging 9,538 views. Almost 20% of total views generated in 2007 were delivered by videos published in 2006 or before. Yahoo Video was one of the exceptions, opting to focus almost exclusively on videos published in 2007.
Top line report findings and analysis:
(All data presented, analyzed, summarized and forecast in this research report is based on video views that are non duplicated, and double counting minimized)
* There were a total of 22.4 billion views of User Generated Content (UGV) in 2007, including professional, semi-professional and partner channel video views on UGV sites
* The market grew by an estimated 70% in 2007, up from a total 13.2 billion views generated in 2006
* The market is forecast to grow at 52% in 2008, and reach 34 billion views, as indicated by straight line linear regression analysis of current market data
* The UGV video segment is made up of several top tier brands which capture large chunks of viewing share, particularly YouTube and MySpace, as well as many second and third tier sites that contribute significantly to overall market
* It's estimated YouTube added 831,147 videos to its library in 2007 (net of all video retired or removals)
* An analysis of selected group of UGV sites reveals average views per video of 10,695
Parmamagoo Media is ahead of th curve having launched a User Generated library in 2006 with new mciro site being developed on a regular basis to meet client needs.
People want their Yahoo!
Submitted by George on Sun, 2006-09-24 16:11.According to Nielson, for the week ending August 27, 2006. Yahoo! was the number 1 Online Broadcast Media Destination with an active reach of 3.36% and a unique audience of 4.4 Million.
Networks like the BBC, NBC and CBS were ranked 3rd, 4th and 8th resepctively.
Clearly the ongoing courtship of Online Entertainment and Traditional Broadcast is on the ascent at a rate comparable to a rocket. In July, according to Nielson, a unique audience of nearly 58 million make up the 25-54 demographic, nearly even amongst men and woman. July was nearly two months ago and YouTube is not even mentioned in the report. I have to believe the August and September figures will be even more impressive, if not staggering.