Many companies have smartly waited to focus on Video SEO becasue the Search Results just were not pulling Video's and including them in the mix.
Thankfully today, search engines are now including video content in blended search results, and advances in transcripting and captions have made Video SEO the new direction for SEO.
A recent study by Forrester Research found that videos, properly submitted, were 53 times more likely to generate a first page Google ranking than traditional SEO techniques*.
Those companies which have initiated some Video SEO may have been submitting only the pages on which videos reside and not the videos themselves, or worst of all, submitting their video assets to YouTube under the misunderstanding that this will generate SEO benefits. VideoSeo.com can help you avoid making these common mistakes and capitalize on the New Direction in SEO - Video Seo.
We can show you how to do this right and more effectively.
Video Distribution Services
Parmamagoo Media offers distribution services for your videos which network wide reach more than 28 million consumers. Contact Parmamagoo Media for all your video distribution and syndication needs. Free consultation.February 2010 Entrepreneur Magazine Article
January 29, 2010
Piggybacking off my February 2010 Entrepreneur magazine column (“Video SEO for Your Website”), a reader in New York City wants to know exactly how to optimize the video on his company’s website. From Bob Bello, Founder and President of CiscoKits.com:
“I would like to improve and make sure the videos I am putting on my site are done properly from an SEO perspective. Can you provide a list of steps I should perform or tool to use to distribute them in a way that will provide SEO benefits? My website address is: www.CiscoKits.com and the videos are located at www.ciscokits.com/ccna-videos.”
As I wrote in my February column, search engines need help in identifying and properly indexing video content. With that in mind, here’s what CiscoKits–and anyone else in the same situation–can do to boost the visibility of their Web-based videos:
Thumbnails: Create and add a thumbnail image alongside the link for each video. In the thumbnail image tag, include an alt or title attribute that contains the word “video.” Search engines, especially Google, often consider image tags that contain the word “video” to indicate the presence of video content.
XML Sitemap: Create an XML sitemap and submit it via Google’s Webmaster Tools. While having a sitemap does not necessarily guarantee that each and every page or link on your site will be crawled or indexed, experts like Benjamin Wayne, CEO of Fliqz, a full-service, plug-and-play video solution provider, agree that having a sitemap is the best way for leading search engines to get to know the entirety of your website.
XML Video Sitemap: Submit your videos to Google (again, using Webmaster Tools) by creating an XML video sitemap. Anyone having difficulty doing this themselves should consider using Fliqz’s SearchSuccess product.
Video Length: If your videos are much longer than the recommended target length of 90 seconds, consider breaking them up into smaller segments. While this may not be practical in all cases, doing so increases the number of video submissions to Google, and helps maximize your chances of obtaining a first page ranking.
Title Tags: Follow CiscoKits’ lead and match the title tags of the page to the titles of your videos.
Video Titles: Assign a unique, descriptive name to each video, as CiscoKits already has done, that targets long-tail searches (Generic titles do not score very well with search engines like Google).
Recent Article in SearchEngineWatch.com
The Unfair Advantages of Video SEO
Although Video SEO isn’t dissimilar to traditional SEO, it has two distinct advantages.
First, Google and other search engines work to have a mix of content types displayed in search results (a.k.a., blended search results). For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure that searches consistently display mixed search results.
Second, there’s a relative dearth of video content available today, and only a small fraction of the content available is properly submitted to search engines for inclusion in the search indexes. This combination of disproportionate bias towards video content and the small pool of indexed video content available is a gold mine for publishers.
Getting Video Content into the Search Engines and Getting it Right
Today, almost all search engines will allow sites to submit video content in the form of an XML feed. However, serialization of the feed is unique to each engine, and not all guidelines are published. Sites wishing to do this on their own should contact the individual search engines for specific guidelines on submission, as published guidelines are often outdated or inaccurate. Some sites may have specific guidelines on feed size or pagination, which will also need to be followed if all videos are to appear.
In creating an XML feed, search engines give disproportionate weighting to the title of the video, and ignore most other metadata associated with the feed. Different search engines will choose different thumbnails for display, and if particular thumbnails are desired, sites should take care to include only those thumbnails in the feed.
Submit the Video, but Also Submit the Page
Many sites submit the pages on which videos are displayed, but fail to submit the videos themselves. Other sites submit the videos, but forget to index the pages.
For best results, sites should submit a permalink sitemap that mirrors their video XML feed. Title tags on the permalink pages should be identical to the video title to achieve the highest page rank scoring.
Things to ask your Video Platform Provider
Search engine submission for video is a complex and rapidly-changing process, and many sites may wish to turn to their video platform provider to assist them in achieving maximum results. In doing so, they should be careful to ask the following questions:
* Will you index both my video permalink pages and the videos themselves?
* Will links point back to my site, or will they drive traffic to pages hosted by the video platform provider?
* How often will feeds be updated?
* In which search engines will my results appear?
* How will I be able to track click-through and ROI?
Video SEO is a powerful tool, and should be part of the marketing arsenal of all online publishers. However, successful indexing requires a specific implementation for each individual search engine, and can best be enhanced by submitting videos and pages in parallel.
Your video platform provider can be a powerful enabler, but it’s crucial to make sure that links will point back to your site, ensuring traffic arrives at your destination. Done right, video SEO can increase search engine performance by more than 5,000 percent and provide a powerful new marketing tool for your organization.
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